About the Client
Sfera Avtomatiki specializes in the professional installation of air conditioning systems, industrial ventilation, and automation for production facilities. The company operates across Russia and Kazakhstan. The website was built on the Tilda platform.
Goals:
- Improve the website’s search engine rankings for commercial and industry-specific queries
- Increase the number of inquiries from industrial and manufacturing clients
- Expand regional visibility in search results
Work Completed
Technical Audit
We performed a detailed audit of the website built on the Tilda platform and identified several critical issues:
- Duplicate pages and unstable URL structures
- Lack of control over
robots.txt,sitemap.xml, and meta tags - Indexing issues and slow page load speeds
Within the limitations of the platform, we addressed the main technical obstacles and implemented essential recommendations to optimize the site structure and meta information.
Technical Audit
Technical Constraints
One of the main challenges was the platform itself — the website was built on Tilda, which imposes significant limitations on code-level access and technical file management. This restricted our ability to implement deeper technical SEO improvements.
Semantic Architecture
We compiled a Russian-language keyword core focused on the client’s main service areas:
- Industrial automation
- Installation of air conditioning systems for factories and workshops
- Design of ventilation and automation systems
TopVisor Groups
Creating Demand-Driven Pages
We developed landing pages tailored to specific services and business areas, including:
- Ventilation system automation
- Industrial air conditioners
- Integration of control and monitoring systems
- And others
Each page was optimized for relevant keywords and structured according to SEO best practices.
Results
Following the implementation of these optimizations, the site experienced rapid growth in visibility and traffic. Within the first few months:
- Significant improvement in rankings for target queries, with many entering the top 10
TopVisor
- A substantial increase in visits from search engines
Yandex Metrica
Engagement and Conversions
Analytics from Yandex Metrica showed increased user engagement and a steady rise in inquiries submitted through the website.
Limitations and Growth Stagnation
While the website demonstrated promising growth, further progress was hindered by the limitations of the Tilda platform and the lack of additional investment in project development — including technical improvements and the creation of new content.
Nevertheless, the SEO work laid a strong foundation for future growth, should the client decide to resume active promotion.
