Bazaar

About the client

Bazaar is the first inclusive classifieds platform in Thailand, targeting Russian-speaking and international audiences. The service covers key regions of the country: Phuket, Pattaya, Samui, Phangan, Bangkok and Krabi. Users can post ads for the sale of goods, services, real estate, transport and much more. The platform is actively developing and offers a modern, safe and user-friendly interface. SPA site.

Optimization goals

The site was a startup and needed a start so that the site would immediately take leading positions in search engines for geolocation and brand queries.

Required:

• Increase organic visibility of the site in search engines.
• Check and improve the technical condition of the project.
• Increase the amount of high-quality search traffic.
• Create SEO content that matches the structure and logic of the platform.

Completed works

Technical audit of the site

Conducted a comprehensive analysis of performance, indexing, structure and loading speed. Detected and eliminated critical errors affecting indexing and behavioral factors.

Technical audit of the site

Technical audit of the site

During the technical audit, recommendations, technical assignments, and technical system files were drawn up, after which errors were eliminated and recommendations were implemented.

Competitive analysis

We studied key players in the online classifieds market in Southeast Asia and international analogues. We developed a strategy for differentiation and improvement of the site structure taking into account the strengths of competitors.

Content and Meta Tags

We created texts for key sections of the site: from product categories to regional areas (for example, “Buying an apartment in Phuket”, “Women’s clothing Pattaya”). Each text was written taking into account the analysis of semantics and optimized for relevant queries.
We registered unique, relevant and meta tags (title, description, H1) for all main pages.

Formation of meta tags is an important stage in website optimization for search engines. When it comes to a bulletin board website, the number of pages can be thousands and tens of thousands. We created templates that combined site variables so that each meta tag was unique. Thus, all the necessary key phrases were present in the meta tags, and duplication of meta tags was excluded.

Формирование мета-тегов

Formation of meta tags

Особой проблемой для SEO оптимизации является тот факт, что сайт является SPA сайтом, что означает сложности в индексации страниц поисковыми роботами. Мы произвели доработку server-side и client-side рендеринга для корректной индексации динамического контента. Это обеспечило стабильное отображение контента для поисковых систем и улучшило показатели Core Web Vitals. Регулярные работы по индексации страниц сайта позволили быстро увеличить видимость страниц сайта в поисковых системах и стать доступными для пользователей.

External optimization

A special problem for SEO optimization is the fact that the site is a SPA site, which means difficulties in indexing pages by search robots. We have completed the server-side and client-side rendering for correct indexing of dynamic content. This ensured stable display of content for search engines and improved Core Web Vitals indicators. Regular work on indexing site pages allowed us to quickly increase the visibility of site pages in search engines and become accessible to users.

SEO Optimization Results

The results of SEO optimization of the SPA site were a quick start, the appearance of the site in the search engines Google, Yandex, Bing. High-quality optimization together with high-quality content on the site led to a rapid and stable growth of organic traffic on the site, as well as improved visibility and awareness of the Bazaar brand among the target audience.

Yandex Metrica

As we can see, systematic, consistent and regular optimization of the resource allowed us to increase organic traffic from search engines from zero to 3000 visits per month.

Topvisor

Conclusion

Experience with the Bazaar platform has shown that even complex projects built on the SPA (Single Page Application) principle can be effectively promoted in search engines, provided that the work is systematic and competent.

Even if a site starts “from scratch”, without history and without traffic, it can be developed and take a worthy place in search results – thanks to technical optimization, well-thought-out content, competent structure and consistent external work.

Regular SEO support is not a one-time task, but a process: search algorithms are updated, competition is growing, and it is important to constantly adapt the site to new conditions. Constant work on the project is the key to its sustainable growth, trust from search engines and users, and as a result – an increase in traffic, applications and sales.

Any site can be developed – with the right approach and systematic work.